Poker Night in America is a television show founded by current Rush Street productions. President Todd Anderson. It hosts televised poker sessions amongst celebrities, professional players, and other persons of extraordinary personalities to create a casual, fun atmosphere at the poker table.
“This partnership with Kimo Sabe is a perfect fit for us,” comments Todd Anderson, President of Rush Street Productions. “Kimo Sabe means ‘Trusted Friend’, and that is what we are all about…having a great time with friends around the poker table.”
Kimo Sabe, a alcoholic beverage company, is excited to partner with Poker Night in America to publicize and support the transition of poker’s appeal to casuals.
“We embrace this opportunity to partner with Poker Night in America as we introduce our lively spirit to the poker playing community,” said Ashley Walsh Kvamme, Co-Founder of Kimo Sabe Mezcal. “Nothing keeps the party – or in this case the game – going longer, and with more enjoyment, than the combination of trusted friends and Kimo Sabe Mezcal.”
As per the sponsorship, the Kimo Sabe Mezcal logo will be displayed on the tables and cameras Poker Night in America will also implement the Kimo Sabe Mezcal brand into other aspects of the show in order to bring a fun and casual atmosphere to poker.